Client project

HSW Tires — e-commerce website

E-commerce website for a leading tire seller in the United States.

Web HSW Tires

HSW Tires is a complete e-commerce platform built for an online tire and wheel retailer.

The platform was designed to manage the entire journey of an order — from a customer searching for the right tire or wheel, to payment, shipping, warehouse fulfillment, and supplier coordination.

Instead of being just an online store, the platform brings together customers, internal staff, warehouses, and suppliers in one connected system.

With a catalog of approximately 220,000 products, the platform automatically manages product availability and pricing from multiple suppliers, while giving customers a simple and convenient shopping experience.

What the Platform Offers

For Customers
- Browse a huge selection of tires and wheels
- Search and filter products easily
- View detailed product information and pricing
- Add products to the shopping cart
- Complete secure online purchases
- Pay through PayPal
- Receive shipping and tracking information
- Track orders from purchase to delivery
For Staff
- Manage products and the online catalog
- Manage customer orders and fulfillment
- Monitor inventory and supplier information
- Manage shipping and tracking
- Control pricing and product availability
- Manage staff access and permissions
- Maintain accurate customer order history
For Suppliers
- Access their own supplier portal
- Upload and manage product information
- Update pricing and availability
- Manage their inventory listings
- Work with the retailer without needing direct access to customer or internal business information

The challenge

The biggest challenge was bringing three very different groups of users together while keeping the platform reliable and easy to manage.

The product catalog contained around 220,000 products, with information coming from multiple suppliers. Each supplier had its own pricing and product data, making manual management impractical.

The platform also needed to automatically determine competitive pricing. When several suppliers offered the same product, the system needed to identify the currently available supplier offering the best price and use that information to keep the storefront pricing up to date.

Shipping created another challenge. A single customer order could contain products coming from different suppliers or locations. Customers expect a straightforward order experience, while warehouse teams need accurate information about every individual item being shipped.

At this scale, even everyday administrative tasks such as searching, filtering, updating products, and managing orders needed to remain fast and reliable.

Finally, because the platform handles payments, inventory, customer orders, and shipping information, accuracy and security were essential. Small mistakes could potentially result in incorrect prices, damaged order records, or incorrect inventory information.

The approach

HSW Tires was designed as a connected platform with separate experiences for customers, staff, and suppliers, while keeping all of the important business information synchronized behind the scenes.

One of the key features is the automatic pricing system. Instead of requiring staff to manually update thousands of product prices, the platform compares active supplier prices and automatically determines the appropriate current price for each product.

This makes pricing easier to maintain and provides a clear history of where product pricing comes from.

The platform also streamlines the entire shipping process. Orders can be organized and prepared for shipment automatically, while individual products receive the tracking information required for warehouse handling and customer delivery.

The large product catalog was carefully optimized so that staff could continue searching, filtering, and managing products quickly even as the number of products increased.

Strong business rules were also introduced around important operations. For example, products that are already part of customer orders cannot simply be removed in a way that would damage historical order records.

The platform went through an extensive review to identify potential issues across pricing, inventory, orders, data validation, and security. Automated checks were then added to help ensure that important features continue working correctly as the platform evolves.